1.
Service-Dominant Logic of Marketing Dialog, Debate, And Directions
by Lusch, Robert F., Vargo, St...
ISBN: 9780765614919
List Price: $39.95
2.
Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (...
by Stephen L. Vargo
ISBN: 9781780529127
List Price: $124.95
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Service in the AI Era : Science, Logic, and Architecture Perspectives
by Spohrer, Jim, Maglio, Paul ...
ISBN: 9781637423035
List Price: $24.99
7.
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
by Lusch, Robert F., Vargo, St...
ISBN: 9781317454649